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Packaging Première is the selective exhibition dedicated to designers and manufacturers of luxury packaging as well as to major international brands entrusting the safekeeping of their products to containers bearing the tangible, unmistakable mark of luxury all over the world.
The world of luxury is visionary and needs to be ahead of its time, of seasons and tastes. Packaging Première showcases novelties previews, provides room for experimentation and innovation, helps managers understand trends and speeds up decision time to enable companies to get to the market first.
Protecting and speaking of luxury packaging is a world to itself. Dominated by brands’ strong personality, packaging expresses itself in evocative, original, surprising shapes and relies on a production chain that is designed to pursue excellence from the processing of raw materials to the finished product.
Packaging Première is the stage enhancing the entire industry.
LOCATION
MILAN | THE MALL
As well as hosting the headquarters of a number of global luxury brands, the city acquired a central role in the international scene as a fashion and design hub. The choice of Milan, as the venue for the exhibition, is intended to make the meeting between demand and offer easier to ensure efficient business matching for all packaging-related issues.
http://www.bigspaces.it/it/venues/the-mall
PERIOD
BE AHEAD OF YOUR TIME
The first part of the year is usually devoted to collecting information and getting an overview of market news in order to bring projects and strategic decisions to fruition. Packaging Première takes place at the beginning of May to enable companies active in the packaging production chain to present new solutions and make them known well in time to luxury companies, which need to make packaging decisions for their products.
DATES
May 2017: Tuesday 16, Wednesday 17, Thursday 18.
CALENDAR
Tuesday 16
> 2.00 pm opening to the public
> 6.00 pm closing to the public
Wednesday 17
> 10.00 am opening to the public
> 6.00 pm closing to the public
Thursday 18
> 10.00 am opening to the public
> 5.00 pm closing to the public

The European Parliament has recently voted in favor of the emendation of the directive on packaging and packaging waste. The purpose of the legislation is to reduce plastic waste in the environment; it is estimated that in Europe, every year, 8 billion of plastic bags are discarded in the environment. The dispersion of plastic bags have increased the problem of dispersed garbage in water, seas, rivers, streams, canals, threatening the aquatic ecosystem worldwide.

There is another purpose in this Directive. The dispersion of plastic is caused by an inefficient use of the resources, as plastics derived from fossil raw materials.
On the contrary, paper has exceptional environmental credentials, because it is biodegradable and recyclable. Furthermore, raw materials for paper production come from a renewable resource.

Experts claim that paper production is sustainable.

Therefore nowadays, without a new plastic, paper appears to be the best solution for a quality and sustainable packaging. Paper industry is sharpening the weapons against plastic, proposing new and more efficient processes.

From our small observatory we notice a considerable increase in the use of paper, especially with thinner thickness. More square meters but less weight released into the environment.

To put it simple, imagine to pack a product with paper and plastic. Discard the product and imagine it in the environment, once and without really meaning it.
We give a toy to our children, we buy it and wrap it with a gift paper or with a nice plastic bag. We are on the beach, it is windy and we cannot collect the wrapping, which flies away and goes somewhere but… or stuck in a Mediterranean bush or in the sea.

This paper, after a month of rain, wind and sun, disappears and the cellulose in it goes into the earth. Plastic would stay there for centuries, if nobody picked it up and threw it in a trashcan suitable for recycling.

Therefore, for the moment, PAPER and not PLASTIC.