Gift is a gift, a gift is a symbol of affection and gratitude, sometimes something more. Even love. A gift should always be wrapped.
The packaging has multiple functions.
Certainly you have noticed the nice saleswoman wrapping your purchase, her artistic satisfaction.
Obviously you may have noticed the attitude of those giving the present, their gratitude.
For sure, you have noticed the expression of children discarding a gift, their surprise. It is not so obvious to wrap properly a gift to get the magic.
The company selling the product needs a paper standing out, where the name appears and where it is subliminally communicated a positive value of the product reflecting the brand and increasing the product value through the shopping experience.
To personalize the sales with a customized packaging is therefore vitally.
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