Custom Tissue Paper for Fashion and Luxury Brands

Custom printed paper for fashion and luxury packaging

In fashion and luxury, the customer experience continues long after a product has been chosen. The feel of the wrapping, the colour of the paper and the way a logo appears between folds all shape the moment before the item is revealed. Custom printed packaging paper gives this moment a distinctive character, introducing the brand through a material the customer can see, touch and unfold.

RedsPaper works with fashion houses, premium brands and accessory manufacturers to create custom tissue paper and gift wrapping paper for clothing, footwear, handbags and leather goods. Each project considers the relationship between the item, its packaging and the brand’s visual identity, balancing protection, presentation and everyday handling.

Tissue paper can wrap individual products inside boxes and shopping bags, adding a considered layer to their presentation. Gift wrapping paper completes the outer package, providing space for brand colours, logos and graphic patterns. Bringing these elements together helps maintain a consistent identity across boutiques, retail stores and e-commerce orders.

For an online customer, opening the parcel may be their first physical encounter with the brand. A carefully chosen wrapping can bring some of the attention associated with an in-store purchase into that experience, making the packaging feel connected to the product inside.

Choosing custom tissue paper for your brand

Choosing branded tissue paper means looking beyond colour alone. Paper weight, finish, transparency and print suitability all influence the final result. A lightweight, translucent sheet offers a glimpse of the product, while a more opaque paper creates a gradual reveal. Texture also matters: the wrapping should feel appropriate to the item and the experience you want to create.

Explore white light premium MF calendered tissue 20 as a starting point, or discover through-dyed coloured MF calendered tissue 18 when considering colour combinations with boxes, ribbons and shopping bags. The range also includes recycled white MG tissue 21 for projects that specify recycled paper.

Artwork deserves the same attention as the material. Logo size, pattern spacing and placement affect how the design looks once the sheet is folded around an item. Reviewing the wrapping in its intended format helps establish whether the graphics remain balanced and recognisable.

Start with the product you need to wrap and the impression you want to leave. Share your project with RedsPaper to explore a paper choice that connects practical packaging requirements with your brand’s character.