White Kraft Paper 50 is a 50 gsm white kraft paper, strong and versatile, designed for retail wrapping, product protection and customisation with non-solid designs. Its value lies in the balance between a clean appearance and a tactile finish: it is not a coated or cold-looking paper, but a material that communicates simplicity, practicality and care.
White kraft is interesting because it combines two different visual languages. On one hand, the white shade helps maintain order, brightness and neutrality; on the other, the kraft nature preserves a more tactile, authentic character. For a marketing team, this means working with essential, modern and recognisable packaging without losing the physical feel of the material.
The 50 gsm basis weight provides good fold and wrap handling. This is important when the paper needs to be used operationally, for example to wrap products in store, protect items during delivery or complete a package without making it too heavy.
It is also suitable for logo or pattern customisation with non-solid designs. This point should be considered carefully: it is not the paper to choose for full coverage graphics, but it is very interesting when the aim is to create a lighter, more natural graphic mark consistent with the tactile character of the paper.
Why choose it
- Because it enhances light graphics.
It works well with non-solid logos and patterns when the desired customisation is subtle and consistent with the material. - Because it is clean yet tactile.
White keeps the visual presentation orderly, while the kraft nature communicates substance and authenticity. - Because it is versatile.
It is suitable for retail wrapping, product protection and everyday wrapping with good visual results. - Because it handles easily.
The 50 gsm basis weight offers good fold and wrap handling.
